Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information when you use EA SPORTS FC™ 26 and our website.
Effective Date: August 21, 2025
Table of Contents
- 1. Information We Collect
- 2. How We Use Your Information
- 3. Third-Party Services and Advertising
- 4. Google AdSense and Advertising
- 5. Cookies and Tracking Technologies
- 6. Data Sharing and Disclosure
- 7. Data Security and Protection
- 8. Your Rights and Choices
- 9. Children's Privacy
- 10. International Data Transfers
- 11. Changes to This Policy
- 12. Contact Us
1. Information We Collect
Personal Information
We collect personal information when you:
- Create an account or register for our services
- Contact us through our contact form or support channels
- Subscribe to our newsletter or updates
- Participate in surveys, contests, or promotions
- Purchase or download our games
This information may include:
- Name and contact information (email address, phone number)
- Account credentials and profile information
- Payment and billing information
- Communication preferences
- Customer support interactions
Automatically Collected Information
We automatically collect certain information when you visit our website:
- IP address and location data
- Browser type and version
- Operating system and device information
- Pages visited and time spent on our site
- Referring website and search terms
- Clickstream data and navigation patterns
2. How We Use Your Information
We use your information for the following purposes:
Service Provision
- Provide, maintain, and improve our games and services
- Process transactions and manage your account
- Deliver customer support and respond to inquiries
- Send important updates about our services
Communication and Marketing
- Send newsletters, promotional materials, and game updates (with your consent)
- Notify you about new features, products, or services
- Conduct surveys and gather feedback
- Personalize your experience on our platform
Analytics and Improvement
- Analyze usage patterns and trends
- Monitor and improve website performance
- Develop new features and services
- Conduct research and analytics
Legal and Security
- Comply with legal obligations and regulations
- Protect against fraud, abuse, and security threats
- Enforce our terms of service and policies
- Resolve disputes and legal proceedings
3. Third-Party Services and Advertising
Our website and services integrate with various third-party services that may collect information about you:
Analytics Services
- Google Analytics: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to this site.
- Pageview Analytics: We use additional analytics tools to monitor site performance and user engagement.
Social Media Integration
Our website may include social media features and widgets provided by platforms like Facebook, Twitter, and YouTube. These features may collect your IP address and page information, and may set cookies to enable proper functionality.
Third-Party Links
Our website contains links to other websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
4. Google AdSense and Advertising
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and other tracking technologies to serve ads based on your interests and previous visits to our site and other websites.
How Google AdSense Works
- Google AdSense uses cookies to serve ads based on your prior visits to our website or other websites
- Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and/or other sites on the Internet
- You may opt out of personalized advertising by visiting Google Ad Settings
Third-Party Ad Networks
We may also work with other advertising networks that use cookies and similar technologies to collect information about your activities on our website and other websites to provide you with targeted advertising.
Your Ad Choices
You can control advertising cookies through:
- Your browser settings
- Google Ad Settings: https://www.google.com/settings/ads
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- Network Advertising Initiative: http://www.networkadvertising.org/choices/
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website.
Types of Cookies We Use
- Essential Cookies: Required for basic website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Advertising Cookies: Used to display relevant advertisements
- Functional Cookies: Remember your preferences and settings
Managing Cookies
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
6. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in operating our website and providing services, including:
- Hosting and cloud storage providers
- Payment processors
- Customer support platforms
- Email marketing services
- Analytics providers
Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Protect the rights, property, or safety of our users
- Investigate fraud or security issues
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.
7. Data Security and Protection
We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Security Measures
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication requirements
- Employee training on data protection
- Incident response procedures
Data Retention
We retain your personal information only as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
Access and Portability
- Request access to your personal information
- Receive a copy of your data in a portable format
- Request information about how we use your data
Correction and Deletion
- Correct inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of processing
Communication Preferences
- Opt out of marketing communications
- Update your communication preferences
- Unsubscribe from newsletters
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.
9. Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13 without proper consent, we will take steps to remove that information from our servers.
For users between 13 and 18, we recommend that they review this privacy policy with their parents or guardians.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country.
We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions by competent authorities
- Certification schemes and codes of conduct
- Your explicit consent when required
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes to this policy, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you of significant changes through our website or email
- Provide you with the opportunity to review the updated policy
- Obtain your consent for material changes where required by law
We encourage you to review this privacy policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:
Privacy Contact Information
Email: [email protected]
Website: Contact Form
Address: EA SPORTS Privacy Team
Electronic Arts Inc.
209 Redwood Shores Parkway
Redwood City, CA 94065
United States
Response Time: We will respond to your inquiry within 30 days of receipt.